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Bio
I was born in 1983 along with, according to Merriam-Webster's dictionary, the words CD rom, cell phone, cyber punk, megapixel and lap dancing.
I grew up in a small town in Lombardy, Italy, close to the river Adda, and I loved it.
The river, not the town.

I started at High School with a fiction I wrote at the age of 17 and a small documentary on the city of Prague the following year.
I wasn't awarded any prizes for these early works and I was quite annoyed about that.
Some recognition did arrive a few years later. But I'm still angry about my first films so I don't want to talk about it.

I moved to Milan just after graduating in cinema direction at the Cattolica University and I started to work in some of the most prestigious production companies.
 
I have been working with them since 2007, occupying any vacancy they had, including: assistant director, camera operator, casting director, production assistant, production slave, pet. Luckily, not in this order.
I'd love to say that I started working as a director because it was my destiny.
But it was probably because I was terrible at production.
In any case, I directed my first branded content in 2008.

Since then, I have shot and on occasion written a variety of projects for different brands: Nike, Heineken, Europ Assistance, Golden Lady, Fiat, Gucci, Morellato, Ariston...
My career has been an exploration and I have been luck enough to work with some great professionals in various fields.
What do I put into my videos?
1
Strategy, dealing with internet. Because I grew up with the world wide web and I'm sensitive to what's going on.
2
Music and sound, because I'm a musician and because I know how sound talks to the soul. And we don't want to bore the soul with something banal, do we?
3
Fun. Because when we stop watching something it means that we've found something more fun.
4
Stories. Stories. Stories.
5
Stories.

My life has always been split in two.
One side is storytelling through video and film. The other side is music.

2001-2003
Némesi (rock band)
2006-2008
LadyGroove (rock band) 1 album, finalist at EmerGenti Live, 2nd place at Paprika Jazz Festival, finalist at Telecom Live streaming Contest
2009-2011
The M-Street Band (rhythm and blues small band)
2011-2015
Artchipel Orchestra (jazz big band) 2 albums, winner as best italian group in Top Jazz 2012
2016-
The Pax side of the Moon (comedy rock band). We are recording our first album.
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